Every company gets feedback.
Not every company earns a 95% renewal rate.
Our renewal rate reflects the percentage of families who choose to vote with their wallet and continue with us. Each payment represents a family’s conscious decision to stay engaged in the program—or not. This metric captures how consistently families make that choice.
That number doesn’t come from surveys, social media, or online opinions.
It comes from actual behavior—real people voting with their wallets.
The Power of Financial Commitment
When parents continue making payments again and again—especially all the way through the end—they’re making the strongest possible statement about the value they’re receiving. This is what our renewal rate truly reflects:
No parent continues paying for an educational program that isn’t delivering results for their child.
Period.
The Voting Behavior and Data That Speaks for Itself
While these platforms officially deny that paid visibility affects which reviews are displayed, countless business owners—backed by independent media reports—have observed the same pattern: positive reviews are more likely to be filtered if you don’t pay to boost your presence.
This concern was featured in The Wall Street Journal, which documented how non-paying businesses often had more hidden reviews than those who paid for increased visibility, despite no official policy stating this should occur.
Our experience reflects this. While we invest in marketing like any reputable organization, we do not pay to artificially boost our visibility on review platforms, as we believe doing so would be misaligned with our values. As a result, we’ve seen many of our verified 5-star reviews buried or removed entirely.
You can view these reviews by clicking “reviews that are not currently recommended” on those platforms, or see reviews on Google and video testimonials on our website.
Our thousands of active and past clients are busy parents with demanding jobs—such as engineers, executives, doctors—who aren’t active users of certain online review platforms. They don’t regularly post reviews, upload photos, or build engagement histories—all key factors some online review algorithms use to decide which reviews to show.
It’s also worth noting that these platforms are primarily designed for high-volume, consumer-facing businesses—like restaurants, salons, or high-volume education companies—where customers frequently leave reviews, write blog posts, or respond to promotional incentives.
While we accept parents from all backgrounds, our data shows that our families typically work in high-responsibility, time-intensive fields. They’re busy professionals who don’t engage in blogging, review writing, or platform-building behavior. Their feedback comes through their actions—not online activity—and overwhelmingly, that action is renewal.
So when a client shares a genuine experience, it’s often filtered out—simply because they don’t frequently post, add friends, or upload pictures. That’s something our families, understandably, don’t have time for.
These platforms have publicly stated that their algorithms prioritize reviews from long-time users who post frequently and maintain a high level of activity.
As a result, many of our 5-star reviews are hidden—not because they’re inauthentic, but because they don’t meet the algorithm’s internal popularity criteria.
Those with a vested financial interest to post something negative or individuals who never used our services can post public feedback.
Our renewal rate only includes real, verified families who enrolled, paid, and experienced the program firsthand.
Like any organization, there will always be a small percentage of families who feel the program wasn’t the right fit for them. But that’s exactly why we don’t rely on anonymous online reviews. Instead, we study the data and feedback from the few who choose not to continue, so we can constantly improve. Fortunately, we focus on what matters most: 95% of families renew—and thousands choose to stay.
Our renewal rate reflects long-term satisfaction across multiple touchpoints, milestones, and billing cycles. It covers 100% of enrolled families—thousands of parents making real financial decisions based on real results.
Our Renewal Numbers Have Been Vetted
When families are making serious long-term decisions—whether about education, finances, or their children’s futures—they need to trust the data. Fortunately, due to our growth, Zenith has been vetted by dozens of independent investors who conducted thorough due diligence and fact-checked our data to ensure our numbers are accurate, verifiable, and fully supported.
Below are just a few of the major investors and backers to whom we’ve opened our books.
Publicly Traded Financial Institution
NewTek Bank (NASDAQ: NEWT), a publicly traded financial institution and one of our more significant investors, subjected us to a level of due diligence reserved for larger-sale corporate investments. As a regulated entity under the SEC, Federal Reserve, and other federal banking authorities, NewTek is held to strict standards of disclosure, compliance, and fiduciary responsibility to its shareholders.
Before committing a substantial investment, NewTek conducted a comprehensive, multi-phase due diligence that included:
In parallel, our company was also vetted and approved by federal lending agencies for the maximum financing available under their programs.
This dual layer of institutional and government-level scrutiny confirmed that our reported metrics were not only accurate, but backed by a strong operational foundation and a track record of financial responsibility.
IMPORTANT NOTE:
None of our investors hold any controlling interest or decision-making authority in how we operate, grow, or plan long term, as clearly outlined in our agreement. Their role is purely financial—they do not participate in daily operations, have no influence over strategic decisions, and leave all execution and direction entirely in our hands. They do not hold board seats or any other governance rights, nor do they have input into how we serve families, run our programs, or shape our future. All decisions remain fully under our leadership and vision.
Ultra High Net Worth (UHNW) & Family Office – Financial Aid Program
Our financial aid program is backed by UHNW individuals (typically with $30+ million in assets) and their family offices—specialized entities that manage private wealth across multiple generations. These organizations are responsible for safeguarding capital, and ensuring philanthropic integrity for some of the wealthiest families in the world.
Before providing support, these family offices conducted a deep level of due diligence to ensure that their support would lead to meaningful outcomes and measurable success stories. As part of that process, we were asked to agree to a comprehensive audit of our organization, including:
After comparing our performance metrics against other student educational and enrichment organizations, they determined that our track record of impact, retention, and average parent ROI exceeded every other organization under consideration—and chose to back us.
This level of vetting is uncommon in education and a reflection of the trust these UHNW and family offices placed in our program. These UHNW and family offices could have supported any organization in the world. They chose ours.
CPA & Inc. 5000 Verification
Zenith Prep Academy has been honored to appear on the Inc. 5000 list for three consecutive years, a distinction reserved for the fastest-growing private companies in the United States.
This achievement isn’t symbolic. It reflects a verification of customers voting with their wallets. To qualify, companies must:
We offer a 100% money-back guarantee for any student in our College Counseling Program, and our business model is built entirely on long-term client retention.
If we didn’t consistently deliver results, or if we lacked a 95% renewal rate, it would be impossible to maintain the type of verified, sustained growth required to earn a spot on the Inc. 5000 year after year.
Recognition on the Inc. 5000 isn’t given—it’s earned through verified performance and long-term results.
The Bottom Line
If we weren’t helping students succeed, no investor or institution would support us—and no family would stay.
Thousands of families don’t just sign up—they stay.
Because they see growth.
Because their children thrive.
And because when it comes to their future, they trust Zenith to deliver.
Alex’s daughter was in the 7th grade when she began her college prep guidance with Zenith Prep Academy. Although Alex attended a Top 30 university in the US himself, he realized how challenging the admissions process had become, and was unsure of what classes, activities, and competitions would help his daughter best explore her passions and find her area of interest. He was looking for a highly customized strategy for his daughter to build the right extracurricular profile so she’d be able to stand out from the tens of thousands of other students with similar academics. Alex has been so happy with his relationship with Zenith that he’s looking forward to signing up his younger kids when they’re old enough.
Lana had quickly realized her son’s school wasn’t challenging or engaging enough for him. He was a very bright, driven, and articulate student who had specific fields that he was interested in. He and Lana wanted to know how he could further his interests in these fields through more advanced classes and different competitions, projects, activities,
and more.
Phani’s son was in the 8th grade when they joined our college consulting program. His son was bright and doing well academically, though he had no exposure to any fields/majors. Outside of sports, he also hadn’t participated in any academic or extracurricular activities. Given that Phani didn’t have any experience with how college admissions in the US worked, his family sought guidance on how to help his son identify his interests and further develop his passion to stand out to top colleges.
Having gone through the college application process once with his older son and knowing how challenging and overwhelming it was, Manoj wanted to find a college consulting program for his younger son to stand out. They understood having a strong academic profile with lots of honors/AP classes, a high–weighted GPA (ex. 4.5+), and high standardized scores was not going to help his son get into the colleges he was looking to attend. Manoj enrolled him into our program early on in high school, towards the end of his 9th grade, to give him the right opportunities, exposure, and guidance that his older son unfortunately missed out on.
Being a first–generation parent, Nidhi wanted to help her son identify and develop his passion to get into the universities he wanted to go to. Although her son had not done much from an extracurricular standpoint, he was a bright and motivated 8th grader who always worked really hard and put his 100% effort into everything that he did. Seeing her son doing well academically, she enrolled him into our college consulting program so that we can recommend different classes, programs, internships, competitions, and other extracurricular activities that will help him stand out to universities.
Steve’s son joined our college counseling program as a 10th grader. Though Steve had attended high school and college in the US, he realized how much had changed in the college admissions process during his son’s 9th grade at an academically competitive high school. While his son was hard–working, Steve wanted someone who could motivate their son, help him identify his unique strengths, and most importantly, find an area of interest to pursue outside of school. Given various opportunities in terms of classes, activities, and competitions, Steve’s family wanted to make sure his son could reach his full potential by the time he applied for college as a senior.
Ramya and Govin’s son joined our college consulting program in the 10th grade. Although he was doing fine academically, they knew he would need a strong extracurricular profile to stand out to universities. With two years left prior to applying to college, they wanted someone to motivate their son, identify the best extracurriculars/activities that would help him gain an edge over his peers, and highlight his strengths so he’d gain admission into the universities that he deserved. Ramya and Govin were so pleased with the successful working relationship with their older son that they signed up their younger son as well.
David’s daughter was a very strong student academically, involved with various activities including sports, volunteering, leadership positions in clubs and youth councils, dancing, and more. Given that their daughter was in 10th grade, David enrolled her into our college consulting program to help provide resources, recommendations, strategies, and guidance on helping their daughter get into her dream university.
Aside from wanting guidance on navigating high school in terms of what classes to take, when to take standardized tests, and all the other traditional things that college counselors do, Yun wanted specific guidance on figuring out her son’s interests and the strategy/roadmap on what her son could do in terms of programs, internships, competitions, and other extracurricular activities to help him stand out to universities when he applied in the 12th grade.
Archana’s son, aside from being a bright student, was excelling in various extracurricular activities ranging from music to coding to debate. Feeling at a loss what would be most helpful for college, and unsure of how to continuously engage and help their son reach his fullest potential, they enrolled their son into our college consulting program towards the end of 7th grade.
Being first–generation parents in the US, Sanjay and Vaishali were unsure how to guide their oldest son to navigate through high school and the eventual college admissions process. Given the different classes a student can take inside and outside of school, the wide variety of clubs offered in high school, and the various extracurricular activities that they heard through various parents, Sanjay and Vaishali enrolled their son into our college consulting program in 8th grade to get a head start in planning for high school and college.
Although Robert attended high school and college in the US, given that his son went to a hyper–competitive high school (ranked top 100 in the United States), he wanted a highly customized strategy and plan for their son to further his academic interests and build the right extracurricular profile to stand out from his peers in their high school and in the college applications.
Given that his son was doing well academically, Rajesh wanted guidance on resources, programs, and classes that could provide his son with exposure to different fields and majors – in turn helping him identify his interests and turn his passions into activities, helping him attract the attention of his choice universities.
Mugdha & Vijay’s daughter was in the 9th grade when they joined our college counseling program. Their daughter was doing well in her classes academically, but they wanted a way to identify her interests and develop her strengths. Given that they had only done their post–grad education in the United States, they were unsure of how the college admissions process worked, but knew that it was very competitive. They sought Zenith’s guidance in order to help their daughter identify her area of interest, highlight her academic strengths, and use her passion to stand out to universities.
Seema’s son, a 7th grader at the time of joining our program, was a very bright and mature student who excelled academically and in his extracurricular activities. However, having moved to California from the East Coast, Seema was unaware of all the different programs, classes, and competitions that her son could do (locally, regionally, nationally). She wanted to find a college consulting program that specialized in her son’s varied interests and had the expertise to equip him with a strong profile for his top universities of interest.
Given that Priya did not grow up here and was unfamiliar with how college admissions worked in the US, her family was seeking our guidance on how to help their daughter build a comprehensive profile that would highlight her academic strengths while combining that with her extracurricular interests to stand out to universities.
Although their daughter was strong academically and had numerous extracurricular activities involving leadership, sports, and volunteering, Charu and Vivek wanted more specialized guidance on how to identify their daughter’s interests and what she could do in the 18 months prior to college applications to help her stand out to admission officers comparing tens of thousands of other students applying for the same colleges with similar academic profiles (grades, honors/AP classes, SAT/ACT scores, etc.).
Vincy came from a strong business background, having done her education at USC, a top 20 business school. Her daughter was a bright and motivated middle school student, but they wanted to expose her to different fields of interest so she could find a passion best fitting her college/career goals. Given how much has changed with the college application process (requirements, trends, and competitiveness), she wanted to make sure her daughter could build a comprehensive profile highlighting her strengths and unique talents on the college application.
When Vishal’s daughter started her college preparation journey with Zenith Prep Academy in 7th grade, he knew he had made the right choice. Vishal recognized the increasingly competitive nature of college admissions and sought guidance on how to help his daughter discover her true passions. He wanted a personalized plan that would enable her to curate a compelling extracurricular profile, setting her apart from the countless other academically similar applicants.
As their daughter entered 10th grade, Bin made the decision to enroll her in our college consulting program. While she maintained a solid academic record, they recognized the importance of a robust extracurricular profile in capturing the attention of top universities. With college applications just two years away, they sought a mentor who could inspire their daughter, guide her towards the most impactful extracurricular pursuits, and showcase her unique strengths to help her secure a spot at her dream school.
When Shanti’s son began the 9th grade, they turned to our college counseling program for guidance. Shanti sought a mentor who could inspire him, help identify his distinctive talents, and most crucially, assist him in discovering a compelling passion to explore beyond the classroom. With a wide array of options available, from courses to extracurriculars and competitions, Shanti’s family was determined to ensure that their son could maximize his potential and were so happy that they also signed up their middle schooler.
When Asit’s son was in the 7th grade, they made the decision to enroll him in our college counseling program. Asit felt that it was crucial to discover his son’s true passions and cultivate his unique talents at an early stage. They turned to Zenith for expert guidance in helping their son pinpoint his areas of interest, showcase his academic prowess, and harness his enthusiasm to create a compelling profile that would capture the attention of top universities.
Edwin’s son was nearing the end of his 11th grade when they began collaborating with our college counseling team where the goal was to emphasize his son's unique talents and passions, allowing him to stand out in the competitive admissions process. With Zenith's guidance, Edwin’s son successfully secured a place at his dream university, thanks to the strategic approach in highlighting his strengths and interests on his applications.
Manisha’s daughter was an 11th grader when they started working with our college counseling team. A first–generation parent, she turned to Zenith to guide her daughter toward how to best use the one year they had left before college applications, highlighting her daughter’s strengths and interests to ultimately help her shine on college applications. With Zenith’s help, Manisha’s daughter gained acceptance into her dream university.
Victoria's daughter was a 9th grader who, apart from her involvement in sports, hadn't engaged in any academic or extracurricular activities. Although Victoria went to a top 15 university herself, she realized how much college admissions had changed over the years and turned to us for guidance and our expertise in helping her daughter discover her true passions, nurture her interests, and develop a competitive profile for the top universities she was looking to attend.
VJ recognized the need to showcase her daughter’s extracurricular passions strategically to set her apart in the competitive admissions process. Zenith's college counseling team provided personalized guidance, helping VJ’s daughter identify and pursue activities that complemented her academic strengths. They also offered insights on effectively presenting these experiences throughout the college admissions journey ensuring her unique story will shine through.
Archana understood the importance of strategically highlighting her daughter's extracurricular interests to help her stand out amidst the competitiveness of college admissions in today's world. Zenith's college counseling team offered tailored advice, guiding Archana's daughter in identifying and engaging in activities that aligned with her academic strengths. They also provided valuable tips on how to effectively showcase these experiences throughout high school so that her daughter will stand out to admissions officers when the time comes to apply.
Ramesh enlisted our college counseling program to help his son navigate the complexities of college preparation. He wanted a mentor to inspire him, uncover his unique talents, and cultivate a genuine passion beyond the classroom. Recognizing the countless opportunities available, from academic courses to extracurricular activities and competitions, Ramesh sought to provide his son with the necessary resources and guidance to maximize his potential.
Virginia sought out Zenith to help her two kids who had very different interests than one another and wanted customized guidance and highly personalized recommendations to transform their children's passions into activities, achievements, and accomplishments that would make them stand out to top universities. Both were eventually accepted into their top choice university and now also attend the same college together as well, but for different majors.
With only one year remaining before submitting applications, Shiv recognized the importance of strategically showcasing his daughter's unique talents and passions to make a lasting impression on admissions committees. Zenith's team worked closely with Shiv and his daughter, providing customized guidance and recommendations to help her stand out among thousands of other applicants with similar academic backgrounds. Thanks to the personalized support and insights gained through the college counseling program, Shiv’s daughter was able to craft a compelling application narrative that ultimately secured her a spot at one of her top colleges.
When Mark's son first joined our college counseling program, he had yet to explore potential fields of study or engage in extracurricular activities beyond sports. Mark sought the expertise of our college consulting program to guide his son in discovering his true interests and cultivating his passions. Our team worked closely with Mark's family to provide personalized recommendations and strategies to help his son identify and pursue meaningful academic and extracurricular opportunities. In turn, this helped his son develop a competitive profile showcasing his unique talents and experiences to stand out to universities.
Determined to help his academically strong son discover his true calling and concentrate his efforts in a specific field, Naveen's family turned to Zenith Prep Academy for college prep guidance. The sheer volume of available classes, clubs, and competitions left them feeling overwhelmed, unsure of which path would best showcase their son's unique strengths to admissions committees. Seeking highly personalized recommendations, Naveen relied on Zenith's expertise to transform his son's interests into tangible achievements and experiences that would make his university application truly stand out from the crowd.
Deepsikha joined Zenith to get more targeted advice to help her daughter identify her true passions and set herself apart from the thousands of other applicants with comparable academic achievements. They recognized that grades, advanced courses, and standardized test scores alone would not be enough to make their daughter's application truly distinctive in the eyes of admissions officers, and thus turned to specialists for guidance on highlighting her unique strengths and experiences to ultimately stand out to admissions officers.
Kunal and Deepal’s son was in the 8th grade when they started their college prep guidance with Zenith Prep Academy. They wanted to help their bright and extremely motivated son find his passion, so he could focus his hard work in one field and set himself apart as a singular applicant for universities. Given that they were both first–generation parents, they were overwhelmed with all of the different classes, clubs, and competitions their son could try. As a result, they wanted guidance and highly specific, customized recommendations to turn their son’s passion into activities, achievements, and accomplishments that would help him stand out to universities.
We work with your 6th–12th grade child to get into an Ivy League / Top 25 university or AT LEAST a tier or 2 better university –
If you’re not completely satisfied with the work we do between now and when you press “Send” on your child’s application, we’ll give you every cent of the money you’ve paid us–even if we’ve worked together for multiple years.
